Posted On March 15, 2016
This short fashion film tells the story of the family behind Georgetown Optician — a fashion eyewear retailer — in a quirky, creative way with a high-fashion sensibility. Shot in a historic mansion in Maryland horse country by director Dean Alexander, the film tells the story of three characters — Isaac, the father; Irene, the daughter; and Ivan, the son. Design Army created the concept and storyboard; cast actors and voiceover talent; provided direction for styling and costuming; designed the set and built props; and oversaw every last detail of creating the film, including post-production color grading. Agency: Design Army Chief Creative Officer & Creative Director: Pum Lefebure Creative Director: Jake Lefebure Art Director: Mariela Hsu Art Director: Sucha Becky Editorial Director: Holly E. Thomas Designer: Gabriela Hernandez Copywriter: Mark Welsh Production Coordinator: Margaret Wedgwood Director & Cinematographer: Dean Alexander Editor: David Grossbach Color Grading: CVLT NYC Assistant Camera: Jonny Myer Digital Tech: Andrew Becker Gaffer: Mark Hutchinson Key Grip : Eddie Homan Grip/Electric: Jason Hubert Grip PA: Jenna Richardson Hair & Makeup: Dale Johnson Hair & Makeup Assistant/Manicurist: Holly Burnham Wardrobe Styling: Michelle Onofrio Wardrobe Stylist Assistant: Sophia Rubsamen Actor - Dad: Larry Campbell Actor - Teen Daughter: Hallie Hutchinson Actor - Teen Son: David James Actor - Young Son: Gage Gunderson Actor - Young Daughter: Cathryn Short Voice Over Talent: Donnie Special Guest: Troy the Beagle Food Styling: Sidra Forman Pastry: Leslie Poyourow, Fancy Cakes by Leslie Props: Amanda McClements, Salt & Sundry A Special Thanks To: Modelogic Mid-Atlantic Stacie Vanchieri T.H.E. Artist Agency Lynda Erkiletian Elizabeth Centenari Sondra Ortagus Justin A. Batoff Jeremy Batoff Henry Wright Sophie Lefebure Chloe Alexander The Voorthuis Family
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